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Knowledgespeak Exclusive -- An interview with Mr.Ian Palmer, Director of Marketing, Infotrieve, U.S - 12 Apr 2006

Q

Can you briefly summarize the different business solutions that Infotrieve offers, across application areas like Research & Development, Library & Information Services, and Product Marketing?

A

Infotrieve provides the following business solutions:

Library & Information Services

• Document Delivery Service- for purchasing and retrieving scholarly, peer-reviewed journal articles on a pay-per-view basis, both electronically and in print. FDA quality service is also available.
• Document Delivery Management System- a web-based platform that simplifies journal article ordering, invoice and usage report generation, and access to internal collections
• Library Staffing, Outsourcing, and Placement Services- onsite and virtual solutions that incorporate people, processes, and technology.

Product Marketing

• Reprint Services- for bulk purchases of journal articles
• ePrints- electronic versions of reprints that can be promoted and accessed online, via e-mail, and through mobile applications
• Permission Services- for reproducing copyrighted materials
• Content Awareness & Order Aggregation Tool (CAAT) - for increasing purchasing power and reducing reprints costs

Research & Development

• Infotrieve/ELN- Electronic laboratory notebook software
• ArticleFinder- A searchable STM database containing more than 26 million citations and 8 million abstracts
• Table of Contents Alerts
• MEDLINE Saved Search Alerts


Q

What are the salient features of CAAT, your latest web based application that facilitates peer alerts and content aggregation? How does it help save cost and time?

A

The Content Awareness & Aggregation Tool (CAAT) from Infotrieve makes it easier and more cost-effective for organizations to order reprints. Essentially, a marketer, or anyone else who needs reprints, finds an article that s/he would like to purchase to promote their product or service. CAAT then alerts interested peers, aggregates all of their orders, and facilitates a single super buy. By placing orders in an aggregated manner, CAAT customers can increase purchasing power and lower per unit costs. This is demonstrated in our online case study, located online at www.infotrieve.com/kiss, detailing how one client reduced the actual per copy costs of an article from $13 (USD) to less than $2 (USD) - a remarkable 650%.


Q

What is the role of technology in the information discovery and use process? How is Infotrieve planning to use technology to enhance its offerings to its customers?

A

It is our opinion that technology is a central component and does have a profound impact on information discovery, use processes, and the application of these to achieve competitive business advantages. However, we believe that people - scientists, information professionals, and others – are the drivers of discovery and use, and that technology is developed according to their needs and vision. Infotrieve is committed to focusing on meeting its customer needs by enhancing and extending its core and proven business offerings, and ensuring compatibility with other library and marketing solutions vendors including those in the business of developing discovery and workflow application solutions.


Q

Is a single source retrieval option for STM content a challenging issue? How can Infotrieve complement big web search engines like Google, in achieving this?

A

Our customers have communicated to us that single source retrieval for STM content is a challenging issue and that Infotrieve is their selected partner because we address this challenge through existing relationships with our expansive network of publishing partners. For those organizations that do not partner with a company like Infotrieve with this service, and for individuals, the challenge is dramatically increased. Infotrieve can help big search engines like Google by increasing the breadth of content that is accessible and by streamlining retrieval processes for an enhanced user experience. Infotrieve can help other e-commerce-ready search properties like Amazon.com and Yahoo! by providing a single source for retrieval, as well as citation, abstract, and other critical content data components.


Q

How does ArticleFinder, your online scientific, technical, and medical (STM) database, differ from GoogleScholar? In 2006, Infotrieve reverted back to a free access model for ArticleFinder, from the paid service mode that was introduced in 2003. What prompted this shift and how has the market responded to this change to a free access model?

A

Infotrieve reverted back to a free access model for ArticleFinder because of customer input and our interpretation of market forces as supporting free-access search models, subsidized by advertising or other revenue streams such as document delivery. Market response has been favorable thus far, both by individual and corporate customers. In our analysis, ArticleFinder differs from GoogleScholar because users use one website and one vendor from the point of discovery to the point that journal articles are ordered, users can add orders to a shopping cart and continue searching/shopping within the original search environment, historical orders and personal preferences reside in the one online location where they can also search, and there is an absence of advertising on ArticleFinder results pages.


Q

Please comment on Infotrieve’s performance for the year 2005. What will be the key opportunities and challenges for your company for 2006/07?

A

Infotrieve embarked on many new initiatives in 2005, acquiring multiple companies and building new products. In 2006 and beyond, Infotrieve is turning its focus back to its core business of meeting the unmet and emerging needs of library customers. Infotrieve will also continue enhancing the marketing services that it provides to publishers and companies that invest heavily in the research and development of new products.


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