ALPSP - Business Development Workshop: scoping new markets - 07 Feb 2012 Overview: One day course
The aim of this workshop is to guide management and business development staff through the required processes and tools needed to assess and prioritise business development opportunities, from the starting point of identifying new business ideas up to the point of delivering a business case for senior management or board level approval.
ALPSP - Online Communities and Opportunities (previously Web 2.0) - 09 Feb 2012 Overview: One day course
Online communities and Web 2.0 principles and practices can allow publishers of all sizes to communicate and engage effectively with customers in ways radically different from traditional marketing relationships, resulting in true two-way communication. This practical course will clear away any perceptions that Web 2.0 is a mix of confusing jargon and technology, and demonstrate how online communities can help publishers become more successful.
ALPSP Seminar: Digital Strategy - 09 Feb 2012 With evolution occurring within the publishing landscape, keeping up to date with emerging technologies, new industry initiatives and changes in user behaviour is an important, and increasingly time consuming activity for all publishers. Digital strategy has become a core and necessary part of every publisher’s business and making the right decisions on digital strategy and investment in technology has a critical impact on publishers’ ability to deliver digital content and products successfully. This seminar will focus on the creation and evolution of a digital strategy within the academic publishing space (the “why”, the “how” and best practice), current technology trends (and which ones you should be worrying about), the importance of knowing your audience along with case studies from STM and Social Sciences case studies.
ALPSP - Project Management for Publishing - 22 Feb 2012 Overview: One day course
Increasingly, PM techniques are being used by publishers in order to handle change effectively. For example, moving a journal from one typesetter to another, or planning a marketing campaign with complex time-critical interdependencies are examples that will be familiar. In both of these cases and many others, PM techniques can be employed to ensure a successful outcome. The course will demonstrate, through the use of case studies, how to apply effective PM techniques within publishing.
ALPSP - Understanding eJournal Technology - 29 Feb 2012 Overview: One day course
Technology has removed the barriers between production, editorial, marketing, sales, customer services and most importantly – the customers. This course will provide an insight into the technologies behind eJournal delivery. The course will be business-centric – clearly positioning technologies in the context of the industry issues they aim to solve. Participants will learn how technology is used throughout the delivery of eJournals from publisher via library to the end-user.