Introduction to Journals Marketing - 03 Mar 2011 This course provides an introduction to the changing and challenging role of promoting journals in today's market. Expectations of editorial boards can be high, and marketing staff need to be able to produce a plan, which is impressive to editors, delivers results and is achievable. Delegates will discuss a variety of promotional ideas and put them to the test by working on a case study.
STM/COUNTER SeminarUsage Statistics and Publishers: Implementation and new insights - 07 Mar 2011 Who should attend? Anyone involved in the publishing, marketing and sales of online journals, books and databases who is interested in quantitative measures of product performance, impact and status. March 17 2011
Strategic Journals Finance - 17 Mar 2011 Strategic Journals Finance will be of importance to middle and senior publishing managers, who meet a multiplicity of financial problems in managing a journals portfolio. The aim of the course is to introduce finance and accounting problems that managers face at senior level, and to enable them to feel at ease working with finance and accounting experts.
Launching Open Access Journals - 29 Mar 2011 The aim of this course is to introduce staff from all areas of journals publishing to the complexities and unique challenges of running an open access journal or open access journals programme. Delegates will gain an understanding of the necessary steps to take when establishing and maintaining both full and hybrid open access journals.