Licensing Your Content - 06 Jul 2011 Licensing content has rapidly become a key component of the academic publishing environment but why is this needed and what are the practicalities? What are the key issues to be aware of and consider when negotiating a licence? This course will outline the development of licensing on various platforms including print, online, audio, video and mobile applications and demonstrate how it relates in reality to the growing range of licence arrangements that are now available for all content - books (including ebooks), journals and databases.
Web 2.0: Online communities and social media - 14 Jul 2011 Web 2.0 principles and practices can allow publishers of all sizes to communicate and engage effectively with customers and communities in ways radically different from traditional marketing relationships, resulting in true two-way communication. This practical course will clear away any perceptions that Web 2.0 is a mix of confusing jargon and technology, and demonstrate how Web 2.0 thinking and tool use can help publishers to become more successful.
Allen Press, Inc., Offers Webinar Series on Best Practices for Editorial Offices - 20 Jul 2011 Securing the Future: Archiving Services in Scholarly Publishing 11:00 a.m. - 12:00 noon This second Allen Press webinar will examine how your publication fits into a new paradigm for archiving. You'll learn the difference between light and dark archives and explore special initiatives and digital archiving services available to scholarly publishers.Hashtag #apweb 12