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Maximising your Secondary Rights - 07 Dec 2011
This course will focus on how publishers can increase their revenues through the exploitation of the secondary rights held in their publications. During the course of the day we will cover the range of exploitation opportunities both in print and online and across a range of markets and languages.
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Business Development - 12 Dec 2011
The aim of this workshop is to guide management and business development staff through the required processes and tools needed to assess and prioritise business development opportunities, from the starting point of identifying new business ideas up to the point of delivering a business case for senior management or board level approval. Delegates will develop their own business case during the workshop. Delegates will understand how opportunities should be selected, quantified and mapped through the research process, and the key attributes which make a compelling business plan and business case will be identified.
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