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STM PUBLISHING INDUSTRY - EVENTS

ALPSP - Introduction to Journals Marketing - 03 Jul 2012
Overview: One day course: This course provides an introduction to the changing and challenging role of promoting journals in today’s market. Expectations of editorial boards can be high, and marketing staff need to be able to produce a plan, which is impressive to editors, delivers results and is achievable. Delegates will discuss a variety of promotional ideas and put them to the test by working on a case study.

Event Date: July 3, 2012
Event Location: London
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ALPSP - Fundamentals of Journals Finance - 11 Jul 2012
Overview: One day course: What do all those financial terms mean? Can you make any sense of the financial information provided to you? This course will provide an in-depth look at journal finances with an overview of profitability, revenue streams and expenses.

Event Date: July 11, 2012
Event Location: London
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