ALPSP Training Course: Licensing your Content - 03 Jul 2014 Licensing content has rapidly become a key component of the academic publishing environment but why is this needed and what are the practicalities? What are the key issues to be aware of and consider when negotiating a licence? This course will outline the development of licensing on various platforms including print, online, audio, video and mobile applications and demonstrate how it relates in reality to the growing range of licence arrangements that are now available for all content - books. (full day)
NEW ALPSP Training Course: Managing Quality from Outsourced Services - 09 Jul 2014 Many publishers are seeking to reduce costs by outsourcing non-core processes to third-party suppliers (either domestically or offshore) in areas such as customer service, subscription processing, peer review management, invoice handling, marketing, production, etc. Using practical case studies, this workshop will identify some of the key skills essential for effective outsourcing (in line with those contained in the National Occupational Standards for publishing/outsourcing). (full day)
ALPSP Training Course: Effective Journals Marketing - 16 Jul 2014 Technology is changing, new business models are developing and new markets emerging – the journal publishing landscape is shifting. These new developments offer challenges for journals marketing. This course provides a strategic overview of this dynamic environment and how best to apply marketing techniques to achieve your journal’s objectives. The workshop will be highly interactive.