Effective Journals Marketing - 16 May 2006 The journals market is becoming more competitive, new business models are being introduced and technology is creating new marketing opportunities and challenges. This course from The Association of Learned and Professional Society Publishers takes the form of an interactive workshop that will use a variety of methods, including case studies, to examine some of the hot topics (such as Open Access) in the marketplace and review how to apply marketing techniques to generate sales and submissions.
BookExpo America - 18 May 2006 BookExpo America 2006 will be held at the Washington, D.C., Convention Center from May 18 - 21. the event is by far the single largest gathering of authors in the world making it the only meeting ground where so many professionals may come face to face with the writers who make their work possible. Similar in tradition to some of the most notable film festivals, BEA is a place to preview new releases as well as to meet the artists responsible for these releases.
Publishing for Impact 2006 - 22 May 2006 Publishing for Impact particularly speaks on the opportunities and challenges common to non-profit publishers. This year's conference ‘Shaping the Future of Non-Profit Publishing’ addresses the many difficult choices non-profit publishers confront in this era of rapid technological change. The conference will take place from May 22 – 24, 2006 at Washington, DC.
2006 Joint Assembly - 23 May 2006 The 2006 Joint Assembly, a partnership between AGU, GS, MAS, MSA, SEG, and UGM is being held 23-26 May 2006 at the Baltimore Convention Center (CC), located at 1 West Pratt Street, Baltimore, Maryland. The Program Committee is developing a Union-wide science program that will cover topics in all areas of geophysical sciences. Located in the heart of Baltimore's booming downtown and Inner Harbor, the Joint Assembly is sure to offer exciting sessions and a relaxing atmosphere.
Marketing Strategies for the Subscriber Lifecycle - 24 May 2006 The economies of most journals are still reliant on retaining and growing the number of subscribers, although the type of subscriber and the method of subscription is changing. It is, therefore, increasingly important to understand and ensure that customers' needs are being met in order to retain their business. This one day ALPSP seminar will focus on what works and what does not, what tactics should be employed and how technology can be put to greater use.