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Health Content07 - 24 Sep 2007
Identify and connect with new markets for health content. Health content is being viewed differently, used differently and valued differently. And that means you have to position, package and promote your content differently. This one-day conference will show you how and provide the marketplace for you to connect with the most important new players in the industry today. You'll see how content providers are working with new technology partners and distribution channels to create richer, more sophisticated products that meet the needs of the 21st century healthcare market, both professional and consumer. Youíll learn the new tools of the trade, new ways of doing business and new ways of thinking. Youíll find new direction, new opportunities and new business partners.
Park Hyatt Hotel, Philadelphia, PA, USA
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Dancing With the 800 lb. Gorilla: Publishing in the Google Era - 27 Sep 2007
The media and blogosphere continue to buzz about new online players threatening the turf of traditional publishers. These include Amazonís CreateSpace service, which puts publishing directly into the authorís hands. What can information providers do when Google and Amazon have agile technology infrastructures and scalability that they simply donít have yet? Plenty, according to Outsell, a leading information industry market research and analysis firm. Publishers still have the advantage when it comes to authoritative content and marketing authors. Additionally, new tools are making agile publishing processes easier to implement. Donít miss this opportunity to hear recent findings and insight on the Googleplex and CreateSpace from Outsellís Chief Analyst Leigh Watson Healy, and Director and Lead Analyst Ned May. BONUS: All attendees will receive a copy of Outsell's latest report "Google as Publisher: Is Google Poised for a New Push into the Information Industry?"
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