Master Class – United States Developing Strategic Business Skills for STM and Social Science Publishers - 06 Jun 2010 The STM Master Class has established itself as a benchmark of exciting and innovative teaching and learning in strategic business skills. The course attracts influential speakers from within and outside the STM industry whose ideas challenge the participants to tackle today’s key publishing issues – achieving innovation, tackling change, evaluating risk, licensing and acquiring intellectual property, managing relationships with key stakeholders, and enhancing brand values.
The course isn’t concerned with process but with fresh thinking, of ways to adapt our business to meet the new demands we all face, while also providing a sustainable source of income. This is the second course in North America.
Sunday 6 June to Tuesday 8 June 2010.
University of Maryland – University College, Marriott Conference Center Adelphi, Maryland
Effective Journals Marketing - 09 Jun 2010 The journals market is becoming more competitive. New business models are being introduced and technology is creating new marketing opportunities and challenges. It's hard to stay on top of all the changes and to know how best to apply marketing theory in this dynamic environment. This course meets these challenges and offers delegates a hands-on experience in the form of an interactive workshop. The course will use a variety of methods, including case studies, to examine some of the hot topics (such as Open Access) in the marketplace and review how to apply marketing techniques to generate sales and submissions.
Journal Development - 16 Jun 2010 This course examines development strategies for individual journals. By providing a solid overview of the publishing world and considering current and future market trends, it will enable delegates to position their journal within this context. The course is also an excellent opportunity for delegates to meet and exchange experiences.
Understanding Copyright - 23 Jun 2010 This course provides an introduction to copyright law and how it is used in practice. Delegates will gain an understanding of the legal background, and will be able to make sense of their own organisation's contracts and licences.
Introduction to Journals Publishing - 30 Jun 2010 This is an introductory course covering all aspects of journals publishing for those who are at the beginning of their careers. It covers everything from peer review to online delivery, and provides delegates with a clear understanding of how all the elements in this fast-moving area fit together.