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Moving science communication into the public sphere--how?

(scienceblogs.com): There has been much discussion about scientific papers being over-valued. Outreach is critical, especially in this age of increasing science denial and devaluation, it's unclear how scientists are to be rewarded for this, when there's already so much to be done when it comes to research, teaching, and other forms of service.
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Monitoring Healthcare Market Trends With Outsell

(econtentmag.com): For the past few years, one could hardly turn on the television or open a newspaper without hearing about healthcare reform or the American Recovery and Reinvestment Act (ARRA). Outsell's David Bousfield has taken a deeper look at how content companies can use one to improve the other in his report "Growth Trends in the Market for Clinical Decision Support Tools.
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Does All Scientific Work Deserve Public Attention?

(wired.com): Isn't science the aggregate of the work of numerous individuals? Isn't science the summation of countless studies that build upon each other? Not every scientific paper needs to be communicated to the public. Heck, most papers don't need to be. Why? Because most scientific papers don't report major breakthroughs. The bulk of the scientific literature reports the results of studies, experiments, or methodologies that are very specific and narrow to specific problems.
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Microsoft says streaming digital content will kill Blu-ray

(ibtimes.com): Microsoft, the supporter of the erstwhile HD DVD format, says digital streaming of content will cause Blue-ray's demise. In an interview with Xbox360Achievements Microsoft's, UK Xbox chief remarked: "Actually Blu-ray is going to be passed by as a format. People have moved through from DVDs to digital downloads and digital streaming, so we offer full HD 1080p Blu-ray quality streaming instantly, no download, no delay. So, who needs Blu-ray?".
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U.S. bookworms continue to embrace eReader devices

(thetechherald.com): A new Harris Interactive poll released this week shows that more and more traditional bookworms are embracing the portable convenience of electronic reading devices. The poll, which was cast across 2,775 adults in the United States, showed that eight percent of book lovers currently use electronic readers such as the Amazon Kindle or Barnes&Noble Nook, and a further 12 percent plan to buy a device in the next six months.
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