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Left-handed Cancer, Box Springs, Scientific American, Branding, and Credibility

(scholarlykitchen.sspnet.org): Credibility is key to scientific communication. It's the flipside of trust. Journals have to trust authors, professionals have to trust journals, and the public has to be able to trust popular translations of information out of journals in addition to trusting that the entire process is solid. When trust isn't rewarded even infrequently, suspicions creep in, and the credibility of scientific communication is put at risk. A recent study hit on all these areas of trust and credibility.
   
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Industry-paid studies likely to favor company drug

(reuters.com): When drugmakers fund studies of their own products, the results are much more likely to be positive than when the government picks up the bill, US researchers have said. They found that about 85 percent of industry-backed studies reported positive outcomes, compared to only half of those with federal funding.
   
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Information Explosion&Cloud Storage

(wikibon.org): Even in 2009′s "Great Recession," the amount of digital information grew 62% over 2008 to 800 billion gigabytes (0.8 Zettabytes). It is projected that the amount of digital information that will be created in 2010 could fill 75 billion fully-loaded 16 GB Apple iPads. What's critical to realise is that 35% more digital information is created today than the capacity exists to store it; and this number will jump to over 60% over the next several years.
   
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As e-readers and tablets flood the market, how should you respond?

(inlandpress.org): E-readers and tablets-like the Apple iPad-are sure to have a growing impact on the newspaper industry, but the devil is in the details as to whether they represent a viable new revenue stream for publishers. Given the huge success of the iPad, other manufacturers have announced plans to release new tablets later this year based on the Android operating system and Windows 7.
   
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Metadata, Not E-Books, Can Save Publishing

(toc.oreilly.com): E-books represent a format, just like hardcovers and paperbacks. Because they are a different format, they require different pricing. Things that are consumed and priced differently do open themselves up to a new market but unless that new consumption method is revolutionary, the growth (new readers) to the market cannot be large. E-readers will never be purchased by non-readers in the hopes of becoming readers (until they reach an extremely cheap price-point).
   
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