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Serious Games, Science Communication, and One Utopian Vision

(scholarlykitchen.sspnet.org): Over the course of the next 15 years, this community of users who experience content versus strictly reading it will comprise the community of scientists, researchers, and society members who are our customers. It may be difficult for traditionalists to make the conceptual leap from journal or book publishing to scientific simulations and instructional gaming. However, as economics and culture align, these will become part of the fabric of the industry.
   
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Synopsys, IEEE push open source modeling standard

(eetimes.com): EDA and IP vendor Synopsys Inc. announced the open source availability of its Interconnect Technology Format (ITF) for parasitic modeling and the formation of a technical advisory board (TAB) under the auspices of IEEE Industry Standards and Technology Organization (IEEE-ISTO). Synopsys has said that the Interconnect Modeling TAB would facilitate the evolution of ITF and promote an interoperable interconnect modeling format to address the industry's advancing process technology and design needs.
   
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Conflicts of Interest, Transparency and the Media

(citybeat.com): When is disclosure of potential or real conflicts of interest sufficient?
This question of transparency provoked an attack on the World Health Organization's recommendations on how governments should cope with the then-impending H1N1 pandemic.
   
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ebooks to overtake print within five years

(telegraph.co.uk): There will be more digital content sold than physical content within five years. This is according to Steve Haber, president of Sony's digital reading business division. He said the same patterns that Sony had seen in the digitisation of music and photography were now being repeated in the books market.
   
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Be nimble with that publishing brand

(brand-e.biz): A publisher's business is not a newspaper, a magazine, or a TV network. And it's not tied to a particular format or flavor of media. So says Razorfish in its new Nimble report on publishing in the digital age. The business is a brand, and it has an audience. The brand has a voice, a reputation, and a set of values that its audience relates to. In order for that business to grow and evolve, it's imperative to understand what the brand means to people and how to extend that relationship in meaningful ways without leaving the core audience behind.
   
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