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Spurring Social Users to Search

(emarketer.com): Social media marketing relies on sophisticated forms of word-of-mouth, a medium highly trusted by most consumers. But even social media users prefer face-to-face communication to give and receive information about products and services. A survey conducted by BIGresearch for the Retail Advertising&Marketing Association (RAMA) found that in-person communication was social media users' top impetus to start an online search for a specific item. Social media users were even more influenced by face-to-face word-of-mouth than average adults.
   
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Penguin Launches Science Imprint

(publishersweekly.com): Penguin is launching a new imprint called Current that will publish science books for a general audience. Adrian Zackheim, president and publisher of Penguin's Portfolio and Sentinel imprints, will oversee Current. The new imprint will also rely on the existing editorial, marketing and publicity staff of Portfolio and Sentinel.
   
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NACE International's Flagship Journal Now Hosted on AIP's Scitation Platform

(aip.org): Corrosion (corrosion.aip.org), the flagship journal of NACE International, is now hosted on AIP's Scitation platform. NACE International is the leader in the corrosion engineering and science community, and is recognized around the world as the premier authority for corrosion control solutions. AIP has worked closely with NACE International to design a website that is consistent with, and accurately reflects the society's unique brand identity. A number of powerful product features will ensure that Corrosion remains a critical research tool for those in the corrosion engineering and science community. Users will find the journal's functionality greatly enhanced, enabled by an XML infrastructure that can turn granular markup into meaningful content services, reduce discovery time, connect similar concepts dynamically, and expose related content.
   
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New publication to advance the national conversation on the future of libraries

(ala.org): The American Library Association (ALA) Office for Information Technology Policy (OITP) has released the first of several policy briefs to be published in 2010 on the revolution in information technology and its implications for the future of libraries. The publication, titled Checking Out the Future: Perspectives from the Library Community on Information Technology and 21st-Century Libraries, explores how many library professionals are recognizing the need to evolve during the digital revolution and are driving adaptations designed to ensure that libraries remain an integral part of our society's commitment to education, equity, and access to information.
   
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CALL RELEASED: Podcast on jiscDEPO & jiscEXPO Call

(jiscinvolve.org): Yesterday the JISC Grant Funding Call 2/10 (Title: "Deposit of research outputs and Exposing digital content for education and research") was released on the JISC website. The two Strands in this Call are asking for separate sets of project bids. These two strands of projects will be separate in their project remits, however there is significance in our suggestion that the Web can and should act as the primary place where open content should reside. It is essential that both the process of deposit and then expose is as simple and as straightforward for the user as possible.
   
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