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Social Media - to manage your online reputation

For some business owners, managing online reputation necessitates a whole new skill set. This includes monitoring online conversation and engaging with customers and the tech-savvy to promote your business in the best channels. These skills are becoming more and more essential for mainstream businesses. According to a survey conducted by Opinion Research Corporation, 84 percent of Americans say online reviews influence their purchasing decisions. Organisation's today are constantly looking for ways to benefit from social media sites and buzz they create. This article, recently published in the New York Times, looks at how essential social media has become for businesses to survive. One can start a business and do everything right, but being unaware of social media can put a bullet in it.
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Outsource to get lean - and survive the recession

In the light of changing technological, information and commercial environments, all sectors are focused on maintaining their market share. Outsourcing, offshoring and shared services looked promising for areas such as learning, research, information management and data mining to help companies have a competitive edge. Specific offshore models such as Knowledge Process Outsourcing (KPO), content transformation and even an 'offshore centre for excellence' help avoid process repetition and streamline business prospects. With the current economic downturn and its impact on outsourcing and shared services, experts predict such arrangements are likely to trickle further down the information spine.
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Exploring new frontiers of electronic publishing in biomedical science

This article by Prof Ng Kwan Hoong, Editor, Singapore Medical Journal, presents a brief discussion on the evolution and status of electronic publishing. A glimpse of the future publishing landscape has revealed that scientific communication and research will not remain the same. The internet and advances in information technology will have an impact on the research landscape, scholarly publishing, research policy and funding, dissemination of knowledge, and the progress of science as a whole.
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Web 2.0 and Scholarly Communication

This article by Mark Ware, Director, Mark Ware Consulting Ltd, examines the ways in which Web 2.0 tools and services - including blogs, wikis, social bookmarking and tagging, social networking and data interoperability and re-use - are affecting scholarly communication, with examples and usage data where available. The article finds that many of the tools have yet to live up to their early promise and the expectations that rode on them, and discuss the possible reasons for this.
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The Library and the Bazaar: Open Content and Libraries

This article examines the current roles libraries take in promoting Creative Commons and Open Access, and possible future roles, as well as how libraries organize and share open access works and develop relationships with others producing or developing content.It focuses on the reasoning behind supporting new models and methods of distribution, especially with regards to open licenses like Creative Commons, and the resources and systems libraries have developed to provide access to open licensed work.
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