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Unleashing the Marketing and Publishing power of RSS

According to Rok Hrastnik, author of "Unleash the Marketing&Publishing Power of RSS", RSS is getting much coverage lately, but very little is being said about the key aspects of RSS marketing. This article briefly summarises the steps of RSS marketing.
   
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SOA Versus Web 2.0

The author John Hagel contends that while Service Oriented Architectures (SOA) focus on connecting applications and databases within an enterprise, Web 2.0 is all about connecting people. An interesting read !
   
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Net writing new chapter for science journals

Though the internet is affecting how the mainstream media works, open-access publishing is becoming more and more popular among scientists. In this article, Andrew Kantor, a technology writer, and former editor for PC Magazine and Internet World, contends that formal, polished communication is making way for simple, blunt data. The article further elaborates on how the internet and the open-access publishing movement will affect traditional scientific journals.
   
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Open Access to Scientific Literature -A Difficult Balance

This article by Dr. Martin Frank, executive director of the American Physiological Society, centers around John Willinsky's 'The Access Principle', which argues that the knowledge conveyed in Scientific publications amounts to being a public good, and hence access to it should be open to the extent possible. Willinsky assigns the apparent need for open access to the increasing cost of institutional subscriptions.
However, the author of this article argues that the expansive notion of open access, as used by Willinsky, is more focused on a general spirit and direction than on the precise shape of the end result. This fosters an "us-versus-them" fundamentalism that could undermine the efforts of publishers to make content available according to their individual business and publishing models, the author contends.
   
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'Marketing' with Metadata - How Metadata Can Increase Exposure and Visibility of Online Content.

This document is intended primarily for a non-technical audience who may require an overview for decisions regarding the best means of exposing metadata. It may also be of interest to anyone with an interest in digital repositories. It looks at exposing metadata via harvesting (OAI Repositories, Static Repositories), via distributed searching (Z39.50, SRU/SRW, other emerging standards), and exposing content for syndication (RSS). It is an advocacy document, aimed at content providers who may have descriptive data (metadata) available for the actual content they produce.
   
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