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Is bundling ebooks with print books a good idea?

(mhpbooks.com): Is bundling - selling a print book together with its digital version for one price - a good idea? Is it, indeed, an idea whose time has come? Digital would cease to be a threat, and instead it would be a shot in the arm for the traditional physical book, adding value at no actual cost to the publisher or the author.
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Has Social Media Made Search-Driven Publishing Less Relevant?

(adweek.com): The growing importance of social media, coupled with the powerful wrath of Google, have shaken the once-hot world of cheap search-driven publishing. About.com recently dumped its CEO. Yahoo's $100 million acquisition of Associated Content (now Yahoo Voices) has yielded a network of 700,000 freelancers who produce secondary content on sites like Yahoo Sports and OMG, but advertisers say they haven't heard about it in more than a year.
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Publishers Strong Arm for Impact Factors?

(the-scientist.com): A survey shows that younger researchers in the social sciences and business fields are being told to cite more papers from the journal that is publishing their work. The practice is intended to increase the number of times the journal is mentioned in citations overall, thereby upping its impact factor, a commonly misused measure of prominence.
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Discretion needed when publishing scientific findings

(guelphmercury.com): It seems that science and technology has progressed exponentially in the last 10 years. Much good has come out of these advances. But as with all advancements in society, we are forced to take the good with the bad. A Dutch laboratory has seemingly created a form of the avian flu that can be transmitted between ferrets, which apparently is the model used to represent humans. With all the media coverage in recent years about avian flu, most would know that it is highly fatal, but hasn't become a widespread pandemic because it is hard for the virus to cross from poultry to humans.
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Digital publishing as a business tool - why not?

(dynamicbusiness.com.au): ePublishing is being used by savvy businesses as a tool to remain relevant in the digital age. Mandie Spooner looks at the many reasons why SMBs should add digital publishing to their communications toolkit.
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