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Mobile search engine marketing 'seeing large growth'

(clickthrough-marketing.com): Retailers looking to improve their internet marketing services may like to consider the possibilities afforded by mobile platforms, as new figures have shown this area is experiencing large growth. According to the British Retail Consortium (BRC), queries from such devices accounted for 11 per cent of all retail searches in the first quarter of 2011, with the total number growing by 29 per cent compared with the same period last year.
   
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What is the Future of Books? Kindle Lending Library, Piracy, and More!

(singularityhub.com): Amazon recently announced that their new Kindle Lending Library feature will be arriving "later this year". The Kindle Lending Library will allow over 11,000 public libraries in the US to lend copies of digital books to Kindle users for short periods of time (probably 7-14 days).
   
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Towards a Doctrine of Fair Use in Some of Patent Law

(ipbrief.net): The intellectual property laws are becoming increasingly stressed as their largely time-worn doctrines grapple with problems posed by new technology. In this Article, Professor O'Rourke argues that this pressure has become particularly acute in patent law where policymakers have expanded protection without concomitantly evaluating the impact of that move on follow-on innovation. The traditional assumption that patentees will efficiently license their inventions is breaking down as market failures are becoming endemic.
   
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Publishing In The Digital Devices Boom: The Importance of APIs

(publishingperspectives.com): The number of digital reading devices are multiplying. Publishers can best handle this distribution opportunity by developing an API. "What is it that publishing does at its core, and how much will that be impacted by new technology?" Publishing is the packaging of information in accessible formats, and the fostering of a culture around that. This means securing and working with authors likely to produce desirable content, then effectively spotting and exploiting markets in ways that create a high likelihood of profitability, so the process can keep going.
   
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Forrester forecasts USD 241 billion cloud computing market by 2020

(informationweek.in): Global cloud computing market will grow from USD 40.7 billion in 2011 to more than USD 241 billion by 2020, according to the latest Forrester Research report. The report titled 'Sizing The Cloud' outlines the different market dynamics for three core layers of cloud computing - the public cloud, the virtual private cloud, and the private cloud - and determine the current and future size of these markets.
   
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