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Asset Based Marketing: The Design Impact On Long Content

(b2cmarketinginsider.com): What makes you pull a book off the shelf and look inside? The publishing industry spends a fortune on jacket designs because a good cover will increase revenue. But with book sales, the cover only takes you so far. A cover design that doesn't appeal to the target audience affects sales.
   
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HarperCollins Responds To Library eBook Controversy

(mediabistro.com): HarperCollins president of sales Josh Marwell recently wrote an open letter explaining the publisher's controversial new eBook lending policy for libraries. The publisher decided that eBooks can only be checked out 26 times by library patrons until they expire, setting off a wave of Twitter protests and a call for boycott.
   
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Journal rankings a sword over universities

(theaustralian.com.au): Journal rankings are 'a spectre haunting universities everywhere' according to a British business academic who also attacked a new University of Queensland internal index that measures research performance. In an article published online, Dennis Tourish, professor of leadership and deputy director of research at Kent Business School, argues that academics are being steered towards publishing in preferred journals and "lambasted for their inadequacy if they do not".
   
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Google's content farm crackdown causes collateral damage

(digitaltrends.com): Google issued its largest search algorithm update ever in attempt to weed out "low quality" sites last week, but an odd number of legitimate Web sites have been hit by the update as well. Meanwhile, some spammy sites seem entirely unaffected or boosted by the update. Does Google know what it's doing?
   
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Tablets, E-Readers, Data Bundles to Drive a Strong U.S. Data Market

(eweek.com): In 2011, enterprises will embrace tablets, connected devices will outrevenue computers and the U.S. will figure strongly on the world tech stage, says a new report. Led by the Apple iPad, tablets, e-readers and other connected devices are expected to usher in a new mobile reality, and a new role for the United States on the global stage, according to a new report from independent analyst Chetan Sharma..
   
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