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Top 5 App Tips for Magazine Publishers

(minonline.com): At this week's (Jan. 25) min Webinar, "Apps 2.0 for Magazine Brands," three seasoned magazine app developers shared with attendees some of the lessons learned from these early days of branded mobile media. Ulla McGee, VP, business development and mobile, PCWorld/Macworld, Matt Bean, AVP, mobile, social&emerging media, Rodale Inc., and Joe McCambley, co-founder and creative director for the Wonderfactory, served a heaping helping of tips, tactics and advice on handling the world of apps.
   
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Aftermarketing: What Publishers Now Must Do After the Sale

(scholarlykitchen.sspnet.org): Are there too many books? Too few? Perhaps there are too many in some disciplines, not enough in others? How could this information be used to build plans for migrating toward patron-driven acquisition (PDA), which potentially could lower libraries' costs - or, better yet, align collections with usage such that library funds are most efficiently spent?
   
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If science can't be trusted, what can?

(thetrumpet.com): Some high-profile scientists are making a startling assertion: Science isn't really science at all. All too often it is more like a combination of voodoo statistics, snake-oil salesmanship and big business.
   
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Healthcare Is High Among Web Searches

(prescriptions.blogs): Four in five Internet users have searched the Web for health care information, most often checking on specific diseases and treatments, a Pew Internet Project survey reported. Sixty-six percent of Web users looked for information about a disease or medical problem, the survey found.
   
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Google Cracks Down on Spammers and Scrapers

(wired.com): In a move that internet content creators have been dreaming about for years, web search giant Google has moved to crack down on spammy and derivative content that has been largely copied from other sources on the web and which somehow manages to bubble higher in results than the original. Anyone who's ever written a word on the internet and seen it ripped off and posted elsewhere will appreciate this move..
   
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