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Journal Backfiles in Scientific Publishing

The British Library has been working with a number of STM publishers, to help them begin or complete programmes of backfile digitisation. The Library wanted to further explore the market place for digitisation and assess the impacts and benefits on publishers, customers, end users and authors. This marketing white paper gives an evaluation of the current market and how it will look moving forward.
   
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Refreshing Your Magazine's Brand Through Digital Editions

This white paper explains how today's digital magazines offer a wealth of opportunities in the way of branding benefits. It outlines specific strategies for launching the Digital Edition; going mobile; integrating the print brand online; building circulation with cost-effective digital samples; leveraging multimedia; harnessing the power of social media; and achieving a cutting-edge brand image.
   
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Faculty Attitudes and Behaviors Regarding Scholarly Communication: Survey Findings from the University of California

In 2006, the University of California's Office of Scholarly Communication (OSC), with the assistance of consultants from Greenhouse Associates, initiated a multiphase study that aimed to deepen understanding of faculty perspectives and behavior on a range of issues and developments within the scholarly communication arena. The study explores UC faculty members' sense of the overall health of scholarly communication systems, and their perspective on the role of tenure and promotion processes, copyright, alternative and emerging forms of publication and dissemination, policy interventions, and key services that the University does or could supply, including those of its eScholarship publishing services. The survey results show a gap between attitude and behavior on the part of University of California ladder-rank faculty. The UC faculty largely conforms to conventional behavior regarding scholarly communication, such as publishing in traditional venues, but widely expresses a need for change in the current systems of scholarly communication.
   
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Free Web Search vs. Paid Search Tools

This white paper is based on a research project sponsored by STM publisher Elsevier. Independently conducted by Martin Akel&Associates (Chester, NJ), the study reflects the opinions and activities of 415 engineers and scientists in the US corporate (industrial) market. Scientists and Engineers have woven Internet search into the very fabric of the research process in response to pressures to conduct research more quickly and accurately. While the free web is sufficient for simple searches, it is deemed to be less than effective for more complex searches. According to the study, based on factors that determine the success of search efforts, paid search is seen to be superior on the scope and quality of results, on search functionalities, and overall productivity.
   
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The Changing Research and Publication Environment in American

Scientists and engineers generally publish their research results in peer-reviewed journal articles. This report summarises the views of experienced observers and practitioners in research universities about how the worlds of academic S&E research and publication changed between 1988 and 2003. It is part of a larger study by the National Science Foundation, Division of Science Resources Statistics (SRS), of changing patterns and trends in the US production of scientific articles since the late 1980s.
   
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