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Catering to libraries

A significant increase in the cost of journals has impeded institutions such as libraries from purchasing them. The high subscription rates have induced the libraries to opt for e-journals over prints. In such a situation, marketing prints to libraries has become crucial. The paper suggests marketing programmes suitable for the library market
   
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Persistence of Web references in scientific research

This paper is based on a research conducted on URLs in online research studies. Scientific researchers are facing a hurdle in using the Internet resource for citations in scientific papers. Practical troubles such as lack of credible Internet publishers and invalid URLs have forced out the question of including URL locations in the published paper.
   
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Issues in marketing reprints

Publishers tap easy income through reprints. However, reprint programmes should be accompanied and supported by a well-organised effort in marketing. In this paper, the inherent hurdles in marketing reprints have been explored with examples from various scientific publishers. In addition, the author has reviewed administrative issues involved in implementing an efficient marketing programme.
   
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US medical publishing market set to explode

A report released by Simba Information has revealed that medical publishing in the US will surpass growth in the scientific, technical, legal and business publishing markets. The market intelligence firm has forecasted growth of 15.6 percent by 2007, the major determining factor being online resources. The report provides key findings of the study in a press release.
   
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Permanent Web publishing: ways and means

Scientific data published in the Web face the risk of getting lost. Various environments have to be built and many replicas stored with the system to withstand failing commands. Authors David S. H. Rosenthal and Vicky Reich have explored various fault-tolerant technologies that produce right the protected data.
   
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