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Issues in marketing reprints

Publishers tap easy income through reprints. However, reprint programmes should be accompanied and supported by a well-organised effort in marketing. In this paper, the inherent hurdles in marketing reprints have been explored with examples from various scientific publishers. In addition, the author has reviewed administrative issues involved in implementing an efficient marketing programme.
   
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US medical publishing market set to explode

A report released by Simba Information has revealed that medical publishing in the US will surpass growth in the scientific, technical, legal and business publishing markets. The market intelligence firm has forecasted growth of 15.6 percent by 2007, the major determining factor being online resources. The report provides key findings of the study in a press release.
   
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Permanent Web publishing: ways and means

Scientific data published in the Web face the risk of getting lost. Various environments have to be built and many replicas stored with the system to withstand failing commands. Authors David S. H. Rosenthal and Vicky Reich have explored various fault-tolerant technologies that produce right the protected data.
   
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Digital preservation and permanent access to scientific information

The International Council for Scientific and Technical Information (ICSTI) and CENDI have sponsored a report, Digital Electronic Archiving: The State of the Art and Practice. The report analyses electronic preservation of science and technology content such as e-journals, technical reports, e-records, project documents and scientific data. The update of the report details the trends, issues and related activities of securing scientific content by associations like ICSTI, CENDI and others.
   
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Strategic Planning for Scholarly Publishing

Scholarly publishing that is engulfed in chaotic, complex and changing procedures can be set on track with a strategic approach. The paper stresses the importance of a strategic planning process amidst complexities. The second objective of the paper is to categorise particular publishing tools that help the staff in managing the journal and achieving strategic objectives. The factors that are crucial to organise the running of a publication are given in the paper.
   
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